Attorneys Nick Rowley of Trial Lawyers for Justice and Keith Bruno of Bruno|Nalu, LLP secured a landmark $412 million verdict, now ballooning toward $600M, after exposing systemic fraud in the unregulated world of male enhancement clinics. Their client, Michael Sanchez, was injected with a triple overdose of a chemical compound directly into his penis, resulting in catastrophic, permanent damage.

This was more than a Med-Mal case. It was medical fraud. The plaintiff sought testosterone therapy and weight-loss treatment at a clinic called New Male. Instead, he found himself pressured into buying an unregulated “trifecta” package of male enhancement drugs. When he couldn’t self-administer the penile injection, a physician assistant, unsupervised and unauthorized, delivered three times the recommended dosage of a potent compound. Hours later, the resulting priapism led to irreversible tissue damage and lifelong injury. The clinic never provided emergency paperwork. By the time he awoke the next morning, it was already too late.

To win over an initially unsympathetic jury, Rowley and Bruno leaned into tight presentation and powerful visual storytelling. MotionLit’s hot-seat operator joined their trial team to deliver real-time trial support, on-demand impeachment clips, and compelling courtroom visuals. From cutting depo video overnight to surfacing key exhibits on the fly, MotionLit’s trial technician worked side by side with counsel to ensure every cross, open, and close landed with impact.

As Nick Rowley put it:
“If you’re not going to pay a reasonable settlement and you want to call down the thunder—we will bring the lightning. And MotionLit will be there with us.”

Explore how MotionLit visuals, trial support, and real-time depo editing can help turn high-stakes cases into historic results.

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